Congratulations! You have defeated the social media portion of this class. Make sure your group projects are ready to go for this upcoming week. You need to read up on chapter 16. You may have a quiz or a case study Tuesday so be on your toes! Also, be sure to have your fact sheet and press releases that pertain to your group project ready to turn in on Thursday! Have a good week!
Your Blog Assignment:
- Reflect on what you have learned in this course. Remember to post a link and include a picture. This blog is due Tuesday, Nov. 12 by class time.
- Listen to at least one hour of PR/marketing podcasts (such as For Immediate Release, Inside PR, PRStudCast, The Creative Career, Coming Up PR, Trafcom News or Marketing Over Coffee). Briefly summarize what you heard. Discuss how listening to PR podcasts can benefit PR students or new PR practitioners.
- You may attend Dr. Marsha Vanderford’s, from the U.S. centers for Disease Control, lecture on Friday at 1:00 PM in Holmstedt Hall. If you attend the lecture, blog about what she spoke about.
Keep working hard on your group campaign projects and feel free to ask us any questions you may have about any future assignments.
For your next blog post you will be covering the topic of a hash tag fail. This is covering the topic where a news source or other popular media outlet has made a hashtag that didn’t quite go over so well. You can find more information at this link Beware the Promoted Tweet. Other information you may find useful is what is found in the weekly blog document on blackboard. It is as follows:
- Do you think most organizations have been successful in using Twitter to promote their products/services or do you think Twitter could potentially be the demise of an organization if not properly utilized?
- What organization/celebrity has become a victim of a hashtag fail and how did they recover?
- Would you have done anything differently to recover or was it a good save?
Be sure to get your Twitter and LinkedIn posts done for the week as well. Have a good week!
You survived midterms and are in the beginning stages of your group campaign assignment. From here on out, you will be gaining even more real life experience with press releases and by conducting actual campaigns.
On Tuesday you will be taking an open book, open note quiz over Ch. 10. After the quiz, you will be assigned your first press release, which will be due Thursday, Oct. 24. On Thursday, you will be learning about Ch. 11, Employee Relations.
The blog topic for this week, due Oct. 29, is Crisis Communication. Find an organization who went through a crisis and discuss what strategies were taken as a reaction to that crisis. Here is a list of the top ten crises of 2011.
Participate in a public relations or social media Twitter chat. Check out this link for a list of possible Twitter chats related to PR. Before you participate in the chat, be sure to read Tips for a Successful Twitter Chat. After the chat, briefly describe the purpose and intended audience of your chosen chat. React to your own participation in the chat using the following three questions:
- What did you learn?
- What surprised you?
- What do you want to know more about?
Finally, Thursday we will be getting your organizations and groups that you will be doing your PR campaigns for.
It’s Homecoming week here at Indiana State and every student is busy with one thing or another. We have events everyday that attract students away from all the worries of midterms and homework. But, here in our class, we are still going strong with social media.
Last week you were assigned the task of interviewing one PR professional and blogging about he or she. This blog post is due tomorrow, Tuesday Oct. 1, by class time.
The blog topic for this week is to find a case study or organization who came under scrutiny for engaging in unethical behavior and respond to the following prompts:
- Name the organization involved in the unethical behavior, and discuss how that likely interfered with the values of that organization.
- What should the company have done differently?
- Do you think that this behavior hurt the organization’s long-term existence or was it something forgivable?
This blog is due Tuesday, Oct. 8 by class time.
Also assigned last week was your Code of Ethics page. If you have any questions about what is needed on your Code of Ethics, visit the class blackboard site and you may find the folder under the assignments link. This assignment will be turned in at the beginning of class on Thursday, Oct. 3.
For the rest of the class period, award-winning photo journalist Jose Galvez will be discussing ethical situations and the law in Journalism.
Don’t forget that this Tuesday, September 24th, your first blog is due. You must find at least three PR blogs to follow and discuss 3-5 tips for effective blogging AND discuss 3-5 tips for making effective blog comments.
Also, a friendly reminder for you is that your blog that covers interviewing a PR pro is due Tuesday, October 1st by class time! You will need to have your interview completed no later than September 30 to complete this assignment. Also if you’re not sure who to interview, view the class facebook page and help each other network. You will get a lot more information out of your interview than you would expect.
Also don’t forget to follow the blogging guidelines that you can find on Blackboard or at this link.
Photo is courtesy of Aslan Media’s Flickr photostream, under Creative Commons Licensing.
We may be into our fourth week of classes, but it’s just the beginning. You’ve been reading about Public Relations and researching the history of the founding fathers. But this Thursday you’ll be creating your professional social media sites that will help you brand yourself. Having an online presence will assist in a person’s networking, marketing, advertising, and professional image.
By the end of the semester, each of you will be well acquainted with Twitter, LinkedIn, and WordPress. You will also be able to post an online portfolio that will hold your own personal work; including a press release, a campaign assignment, and your personal code of ethics.
If, while working on homework or your social media, you have a question, feel free to stop by Chelsey and Ben’s office hours (12-1 PM on Mondays; Gillum 312) or connect with your classmates or Professor Mullen on the class Facebook page.
Also, on Sundays, Ben will be in the library from 4-6 PM for anyone who needs assistance with the homework. Chelsey will be in the library from 6-8 PM as well. If you would like to attend one of these times, please email Ben (firstname.lastname@example.org) or Chelsey (email@example.com) to let them know who will be meeting them there.
Following is a list of tips for the course:
- If you plan on doing well, show up to class and pay attention. Mullen makes it easy enough that as long as you do the work and participate, you WILL do well.
- Do not stress out. It is possible to get everything done and turned in on time.
- Check the class syllabus/schedule and WordPress site often. The week’s assignments will be posted on the class blog every week.
- The real life experience you will be receiving throughout the semester will be well worth your time spent blogging, tweeting, and connecting with professionals.
Good luck and enjoy Intro to Public Relations!